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Belle Fiore Becomes Southern Oregon’s Premier Solar Destination Winery

Belle Fiore Becomes Southern Oregon’s Premier Solar Destination Winery

Purelight Power and Belle Fiore Work Together to Set Solar Trend for Oregon Wineries
September 19th, 2022

[ASHLAND, OREGON] Oregon’s flourishing wine industry hosts more than 900 wineries, but few have moved towards harnessing the same sun that grows their grapes to power winemaking. To date, only a handful of wineries across Oregon have installed solar, and less than a dozen are fully solar powered. But in early September 2022, Belle Fiore switched on their solar array of 500+ panels, and became the premier 100% solar winery in the Rogue Valley.

“We’re thrilled to be able to work with Purelight Power to take another step towards sustainability at Belle Fiore.” Edward Kerwin, founder and owner of Belle Fiore said. “With these panels, we’re able to continue our mission of bringing delicious, healthy, and sustainably created wines to the Rogue Valley and the world.”

Since planting the first vineyards in 2007, Belle Fiore has been a fixture of the local community, and a force in Southern Oregon’s growing wine industry. When it was time to go solar, they naturally chose another locally founded company to help them make the switch. Purelight Power was honored to be chosen for the large and important project.

Founded in 2019, Purelight Power is headquartered in nearby Medford, Oregon. Earlier this year, the company was also named the fastest growing private company by Portland Business Journal.
“Belle Fiore is an unmistakable part of the Rogue Valley.” said Chief Operating Officer, Kam Kapustka. “Their commitment to delicious wine and conscientious land stewardship makes them an invaluable part of the economy here in Southern Oregon, and we were thrilled to help them switch to owning the solar energy that will power their work.”

With the panels installed, Belle Fiore will be able to generate over 250,000 kilowatts of energy to power their winemaking facilities and tasting room. As part of their commitment to in-house post-installation support, Purelight Power will be there to make sure it all goes smoothly. Together, Belle Fiore and Purelight Power are making history in this part of the state, and hopefully setting a trend towards cleaner energy for homes and businesses across Oregon.

Belle Fiore will be celebrating being the premier destination solar powered winery on October 14th, at 1PM and press are invited. Please RSVP by emailing [email protected].

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Purelight Power was founded in 2019 by Dusty Wynn, JD Beck, Kam Kapustka, and Damon Price. The company is headquartered in the beautiful Rogue Valley of Oregon, in Medford. With a company ethos and values to innovate, educate, and empower, Purelight Power’s goal is to bring an option for affordable home solar to homeowners across Oregon, Iowa, and Montana.
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